You might ask yourself “why would a foundation take part in social media”? To some the answer is quite obvious; to others like myself it’s taken some time to get used to. As I graduated as a marketing major in 2002, I left the school with a bag of tricks on how to communicate a message – whether it be in sales or managing a brand. My bag of tricks was filled with ideas on direct mail campaigns and TV and radio advertising. Over the past 7 years, everything has changed. Even though my bag of tricks is a still viable way to communicate, Social Media and the internet have taken us by storm. As newer generations are glued to their computers/iphones and the older generations get used to using their phones, and computers to communicate, we now use social media as marketing tool.
Our community foundation is about connecting individuals to their community. It’s about helping individuals leave a legacy to support the charity most important to them. How could we not use marketing tools that connect people to people, or people to a purpose (such as being a fan on facebook) when it’s in our mandate to make connections? Social media will allow us as a community foundation spread the word, share stories and inform the community that we are a local charity of choice. I recommend you visit this link– http://www.youtube.com/watch?v=sIFYPQjYhv8
The information will blow your mind. As I watched it, I told myself, I will never second guess why we use social media.
Why do you use social media?(received from Darla, March 25, 2010)
